Who is behind it
Founders, not logos
Since 2018, I’ve worked behind the scenes with 7, 8 and 9-figure businesses. That experience shapes how we help coaches and agency owners simplify their offers, systemize their operations and scale their profits.
- $11.6M
- Google Ads spend managed, 2020 to 2024
- 2018
- Behind the scenes since
Cost across the Google Ads accounts Max managed, 1 January 2020 to 19 March 2024. Client ad spend, not revenue.
Russ Ruffino
Brian Moncada
Kai Bax
Charlie Morgan
Imperium Acquisition
Mike Rama
Brands Meet Creators
Shelley Young
The Female Sales Accelerator
Joey Choy
Mark Dhamma
Exit Engineers
Andrea Unger
Unger Academy
Justin Grima
Justin Grima Coaching
Raven Harris
Infinite Acquisitions
Alexandra Weber
Alexandra Weber Coaching
Kyle Sulerud
AdLeg
Spencer Patton
The Fluency Formula
Tammy Sassoon
Parenting Academy
Paul Bickford
Career Mastery
Alec Winter
Leadgentic
Michael Tesalona
PMNow
Michael Carrillo
Wynner Marketing
Andrew Cowan
Cowan Agentics
Brittney Quinn
PowHER
Founders Max has worked with before Million Dollar Year. Their results are their own, not Million Dollar Year’s.
The route here
Eight years, in order
2018 · Melbourne, Australia
A developer, on the other side of the world
I moved to Australia in January 2018 and worked there as a software developer. In the evenings I was learning how people actually make money online.
Victoria, 2018 2018 · Bali, Indonesia
The first business, and the first mastermind
An affiliate program taught me paid ads, content, and a seven-day challenge that sold a $1,000 program on 50% commission. Its mastermind in Bali, in November 2018, was my first time in a room like that.
2019 · Las Vegas, USA
All in
When Tony Robbins and Dean Graziosi opened an affiliate program for their launch, I put in the $700 I had. Fourteen sales of a $2,000 program at 50% came back as $14,000, and a top-affiliate award in Las Vegas that August.
$700 in, $14,000 back
Las Vegas, Aug 2019 Tony Robbins Dean Graziosi Russell Brunson Jenna Kutcher Lewis Howes 2019 to 2020 · Remote
Starting over, then burning out
The first program shut down and Facebook closed my ad account. I learned YouTube ads, got better results than the person I was running them for, then built my own agency to twelve clients at once, about twenty in all, with a VA, a media buyer and an editor. I ran all of it myself until I burnt out. More clients, more people, and every hour worth less.
$11.6M in Google Ads managed, 2020 to 2024
Client ad spend, not revenue Learning, 2019 2020 to 2025 · California and remote
Five years inside a $100M coaching company
I coached in every program, up to the highest-level mastermind, and did the work alongside the coaching: ads, funnels, copy. Hundreds of coaches came through those rooms. I spoke on Russ Ruffino's stage in Huntington Beach, California, about TikTok ads.
Five years Huntington Beach, Apr 2022 2025 · Medellín, Colombia
Brian Moncada
Coaching six and seven-figure businesses on YouTube and Facebook ads, and speaking at Brian's mastermind in Medellín in September 2025.
Medellín mastermind, Sep 2025 2026 · Dublin, Ireland
On Charlie Morgan's stage
Speaking twice at Charlie Morgan's High Ticket Heaven mastermind in June 2026: on client acquisition, and on running Meta ads with AI. Alongside it, helping an 8-figure acquisition company's clients scale with Facebook ads, and working with founders like Paul Bickford of Career Mastery.
Dublin, Jun 2026 Now · Everywhere
Million Dollar Year
Everything from the last eight years, as a developer and as a marketer, in one place and one system, so more owners can build a year worth a million without becoming the bottleneck in it.